(1/30) Since Instagram is one of the most used popular social media sites, you may have come across several myths related to Instagram that may significantly hinder you from reaching your full potential and growing your brand.
What's great is that you can avail yourself of the free trial from SimplyGram to grow your Instagram followers and boost brand exposure organically. Of course, you can also check out
SimplyGram Review for peace of mind.
Nevertheless, there may be some Instagram myths on your mind that may be stopping your account from growing. Therefore, we'll bust 5 Instagram marketing rumors in this article. Keep reading to know!
Instagram Myth #1: Switching to a Business Account Negatively Impacts Your Engagement
Many assume that switching from a personal to a business account will negatively affect their account's engagement rate, and this rumor has been around for quite some time now.
It's time to debunk this myth! There's no way that your account's engagement will be adversely affected after you switch to a business account, as there's no evidence that supports this statement.
However, if you don't switch to a business account believing this myth, you will be making a huge mistake. You will lose the opportunity to leverage efficient business account features such as detailed analytics, optimized business profile, and access to several other advertising tools like swipe-up links for Instagram Stories.
Instagram Myth #2: You Need to Respond to All Comments Within 24 Hours
Another Instagram myth is that you must respond to all comments on your Instagram posts within 24 hours. Of course, this can make you feel anxious, as you don't want to affect the reach and engagement of your posts.
The good news is that this is just false information. You aren't required to reply to comments within 24 hours, which won't impact your post performance. However, it's essential to keep in mind that having a valuable or genuine conversation with commentators is essential.
When you reply to comments, you boost the engagement rate and, at the same time, encourage your audience to always leave a comment on your future posts. This leads to your posts showing on the top of their feeds and helps with post visibility.
Hence, you should reply to comments in a timely manner and make sure you put in the effort when replying. However, you shouldn't fret about replying to comments within a set deadline (24 hours).
Instagram Myth #3: You Can't Make Sales without Spending on Ads
Instagram is a great platform for marketing your business. If you're low on a marketing budget, this myth may hinder you from using this social media site to its full potential.
Although Instagram ads are ideal for boosting brand awareness and recognition on this competitive platform, they aren't the only to make sales, especially if your budget is limited.
You can implement several other ways to easily promote your brand and generate sales revenue without spending any money. For example, you can utilize the swipe-up link for Instagram Stories to drive traffic to your product pages.
Furthermore, you can leverage user-generated content to lure more people into making a purchase with you. You can also integrate shoppable posts in your Instagram feed to make the shopping experience seamless and quick.
Instagram Myth #4: Likes Are the Only Important Metric
Most Instagram users are fighting for likes and bragging about them. They believe that the more likes they have on their posts, their account is performing better than their competitors, which means more people are resonating with their content.
Although likes are important, they aren't the only metric you should rely on for your Instagram account growth, reach, and engagement. There are plenty of other valuable metrics as well that help you determine your overall social media performance.
Therefore, you must also focus on the number of comments your Instagram posts have, replies to your Instagram stories, saved posts, link clicks on your profile bio, and the number of clicks on the swipe-up links on your Stories.
All these are a great measure of success regarding how well your Instagram is performing for your business and how engaged/interested your audience is.
Instagram Myth #5: Hashtags in Captions Perform Far Better Than in Comments
Most Instagram users assume that hashtags used in a certain place, like in the captions, will vastly help with your performance. In reality, this is not true. It doesn't matter where you place your hashtags.
Instead, what really matters is how relevant and appropriate your hashtags are. You should research the best and most relevant hashtags on the platform and use them strategically to make your posts more discoverable and reachable.
