(10/17) Regardless of your business, knowledge of SEO is crucial. The world is a global village now thanks to the internet and you can reach your target audience seamlessly with the internet. However, there are a thousand other businesses trying to reach their target audience so how do you stand out? In simple terms? SEO. Here are some SEO facts you may not know.
Billions of searches daily
Users may search for keywords such as "SEO for Houston law firms," thinking it's just one search. Wrong. It is one of over eight billing searches that Google processes daily. Google's search engine is currently the most popular in the world; no wonder it gets billions of searches.
If you want to benefit from search engines, your business must follow SEO best practices, including producing consistent, high-quality content and using keywords.
YouTube is also a search engine
We mostly know YouTube as a video platform but not many know that it is a search engine as well. Like Google, YouTube has lots of users, with more than two billion active every month.
Besides using the Google search engine to build your brand, you can consider optimizing videos for YouTube. The result will be a strong footing in both Google and YouTube.
The first page is the goal
Nobody ever remembers who came second, only who came first. This is the case of the first page of every Google search result. According to research, more than 25% of Internet users click the first page of the Google search. The reason for this is simple. People tend to trust the first page and consider them authoritative sources.
You can get a share of the pie if your business lands on the first page of Google search results. Following SEO best practices will help you to achieve this goal.
Mobile first
You don't need facts or statistics to inform you that most people use their mobile devices when browsing the Internet. This is why SEO best practices recommend optimizing your website for mobile devices. Optimizing for mobile means that the website should be able to adapt to the screen of the mobile device regardless of the resolution.
Google has a policy regarding this as well. Any website that is not mobile-friendly will not appear on the first page of the search results. Being mobile-friendly also means ensuring that the website loads faster and has an intuitive design. If it's user-friendly, then it is also a plus.
SEO will continue to change
While the main principles of search engine optimization remain the same, SEO will continue to change. Google is always changing its algorithms as new technologies arise. The plan is to ensure that the end user gets relevant, high-quality information.
So if you wish to continue to benefit from organic searches, then you must remain up-to-date with the changes as they come. It also doesn't hurt to update your website information from time to time to ensure that they continue to remain relevant.
